Your Privacy & Rights

At Pinnacle Pharmacy, we believe trust is the foundation of care. We are committed to protecting your personal and health information.

Web Privacy Policy

Last Updated: February 26, 2026

Pinnacle Pharmacy ("we," "us," or "our") provides this policy to explain how we handle information collected through our website. As an independent specialty pharmacy rooted in Little Rock, Arkansas, we are committed to transparency about your data.

Important Distinction This policy applies to general website data (like browsing our site). For information regarding your Protected Health Information (PHI) and prescription records, please view our HIPAA Notice.

1. Information We Collect

We may collect specific types of information when you interact with us online:

  • Voluntary Information: If you fill out a form (such as a refill request or contact form), we collect the personal details you provide, such as your name, phone number, email address, and message content.
  • Device & Usage Data: Like most websites, we automatically collect technical data to help our site function. This includes your IP address, browser type, device type, and operating system.

2. Cookies & Tracking Technology

We use standard technologies like "cookies" (small data files stored on your device) to improve your experience. These help us understand how visitors use our site so we can make it better.

You can choose to disable cookies through your browser settings, though some features of our website may not function as intended if you do.

3. How We Use Your Information

We use your web information solely for legitimate business purposes:

  • To process and respond to your inquiries or refill requests.
  • To improve the functionality, security, and content of our website.
  • To communicate important updates about our pharmacy, such as holiday hours or service changes.

4. Sharing Your Information

Pinnacle Pharmacy is an independent, community-focused healthcare provider. We do not sell your personal information. We only share information when necessary to:

  • Service providers (vendors) who help us operate our website or business (e.g., hosting providers), who are bound by confidentiality.
  • Comply with applicable laws, regulations, or legal processes.
  • Protect the rights, property, or safety of Pinnacle Pharmacy, our patients, or the public.

5. Children's Privacy

Our website and services are not directed toward children under the age of 13. We do not knowingly collect personal information from children under 13 without parental consent.

6. Your Web Privacy Rights

Depending on your location, you may have rights regarding your online data, including the right to request access to, correction of, or deletion of the personal information we have collected via this website. To exercise these rights, please contact us using the information below.

7. Contact Us

Pinnacle Pharmacy

10720 N Rodney Parham Rd, Suite B5

Little Rock, AR 72212

Phone: (501) 214-0007

Email: privacy@pinnacle-rx.com

Notice of Privacy Practices (HIPAA)

Effective Date: February 1, 2026

This notice describes how medical information about you may be used and disclosed and how you can get access to this information. Please review it carefully.

At Pinnacle Pharmacy, your health is our priority, and that includes the health of your data. We are required by federal law (HIPAA) to maintain the privacy of your Protected Health Information (PHI), to provide you with this notice of our legal duties and privacy practices, and to notify you promptly if a breach occurs that may have compromised the security of your unsecured PHI. We are required to follow the privacy practices described in this notice while it is in effect.

We reserve the right to change the terms of this notice at any time. Any changes we make will apply to all PHI we maintain, including information we already have. When we make a material change to this notice, we will post the updated version on our website and make it available upon request in our pharmacy.

1. How We Use & Disclose Your PHI

We typically use or share your health information in the following ways:

  • Treatment: We can use your health information and share it with other professionals who are treating you. (Example: Asking your doctor about your medication dosage.)
  • Payment: We can use and share your health information to bill and get payment from health plans or other entities. (Example: Submitting a claim to your insurance provider.)
  • Health Care Operations: We can use and share your health information to run our practice, improve your care, and contact you when necessary.
  • Business Associates: We may disclose PHI to third-party vendors (like software providers) who help us operate. These partners are required by law to protect your information just as we do.

2. Other Permitted Uses

We are allowed or required to share your information in other specific situations that contribute to the public good, usually without your direct consent:

  • Public Health: Reporting adverse reactions to medications, product recalls, or preventing disease spread.
  • Safety: Reporting suspected abuse, neglect, or domestic violence to appropriate authorities.
  • Legal Compliance: In response to a court order, administrative order, subpoena, or discovery request.
  • Law Enforcement: If required by law for specific law enforcement purposes.
  • Oversight: To health oversight agencies for activities authorized by law (e.g., audits/inspections).

When we use or disclose your PHI, we make reasonable efforts to limit the information to the minimum necessary to accomplish the intended purpose, as required by law.

3. When We Need Your Permission

For certain uses, we will only share your PHI if you give us specific written permission (authorization). You may revoke this permission at any time, in writing, except to the extent that we have already acted in reliance on it. These situations include:

  • Marketing: We will not use your PHI for marketing purposes without your authorization.
  • Sale of PHI: We will never sell your health information without your express written authorization.

4. Your Rights Under HIPAA

You have certain rights regarding your PHI. These rights help you understand and control how your information is used and shared.

Right to Access and Copy Records

You can ask to see or get an electronic or paper copy of your medical record and other health information we have about you. We will provide a copy or summary, usually within 30 days of your request, and may charge a reasonable, cost-based fee.

Right to Amend Records

If you feel that the health information we have is incorrect or incomplete, you may ask us to amend it. We may deny your request in certain circumstances, but we will explain our reasons in writing.

Right to Notice of Privacy Practices

You have the right to receive a clear Notice of Privacy Practices that explains how we use and disclose your health information, your rights, and our responsibilities. This notice is that document, and you may request a paper copy at any time.

Right to Request Restrictions

You may ask us to limit how we use or share your PHI for treatment, payment, or health care operations. While we are not required to agree to all requests, we will consider them carefully. If we agree, we will comply with your request except in emergencies or where the law requires otherwise.

Right to Restrict Disclosures to Health Plans

If you pay in full out-of-pocket for a service or medication, you may request that we not share information about that service with your health plan, unless we are required by law to do so.

Right to Request Confidential Communications

You can ask us to contact you in a specific way (for example, home or office phone) or to send mail to a different address. We will accommodate reasonable requests.

Right to an Accounting of Disclosures

You can ask for a list (accounting) of certain disclosures we have made of your health information for six years prior to the date you ask, who we shared it with, and why. This list will not include disclosures for treatment, payment, or health care operations.

Right to Revoke Authorizations

If you have given us written authorization to use or disclose your PHI for a specific purpose, you may revoke that authorization at any time, in writing. Your revocation will not affect actions we have already taken based on your prior authorization.

Right to a Paper Copy of This Notice

You may request a paper copy of this Notice at any time, even if you have agreed to receive it electronically. We will provide you with a paper copy promptly.

Right to File a Complaint

If you believe your privacy rights have been violated, you have the right to file a complaint with us and with the U.S. Department of Health and Human Services, Office for Civil Rights. You will not be penalized or retaliated against for filing a complaint.

5. State & Specialized Protections

We comply with all applicable Arkansas state laws that may provide stricter privacy protections than federal law, including laws regarding reproductive health, mental health, and substance abuse information. Where state law is more protective of your privacy, we will follow state law.

6. Complaints & Contact

If you believe your privacy rights have been violated, you may file a complaint with us or with the U.S. Department of Health and Human Services. You will not be penalized or retaliated against for filing a complaint.

To file a complaint with Pinnacle Pharmacy or to ask questions about this notice, please contact our Privacy Officer using the information below.

Privacy Officer

Pinnacle Pharmacy

10720 N Rodney Parham Rd, Suite B5

Little Rock, AR 72212

Phone: (501) 214-0007

Email: privacy@pinnacle-rx.com

You may also file a complaint directly with the U.S. Department of Health and Human Services, Office for Civil Rights (OCR), by visiting hhs.gov/ocr/privacy/hipaa/complaints/ or by calling 1-800-368-1019 (TTY: 1-800-537-7697).

This Notice of Privacy Practices is effective February 1st, 2026, and replaces all prior versions of our notice.